Evidence (if any was needed) of how public sector bodies are still struggling to understand what social media is all about. In the ‘follow the herd’ instinct by councils and other public sector bodies to set up Twitter accounts, there’s a dawning realisation that Twitter is not a one-way broadcast channel. It’s clearly come as something as a shock that citizens who follow these tweets may on occasion send a reply, or maybe even use the @xxxxx address as a … Continue reading Public bodies struggle to cope with Twitter Volume